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Seeking my next role as a UX Researcher. I'm passionate about working on challenging problems that create a positive impact for people.
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*📕 [People are 22 times likely to remember and resonate with emotions rather than numbers](https://www.forbes.com/sites/kateharrison/2015/01/20/a-good-presentation-is-about-data-and-story/#:~:text=Cognitive psychologist Jerome Bruner suggests,what is the first step?).*
Research skills: Usability Testing, User Interview, Card Sorting, Survey Design, Participatory Action Research, Unmoderated Testing, JTBD, Participant Recruitment, Data Visualisation…
Tools: Maze, Typeform, User Testing, Mixpanel, UXCam, Braze, Figjam, Figma, Miro, Adobe Illustrator…
Hello! I’m Kim (She/Her). Malaysian currently based in the UK. 🇲🇾🇬🇧
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Initiated and led multi-series research based on NPS customer feedback regarding the first-trip booking experience, resulting in a 20% reduction in customer support contacts.
Conducted first internal org research, successfully streamlining the customer onboarding experience across 3 key departments.
Strategically informed a design pivot decision by derisking A/B launch designs.
Led research and design with an early-stage financial wellness product gaining 1000+ new users in the span of 8 months.
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Facilitated remote Participatory Action Research to gain richer attitudinal insights, for an early-stage user solution.
Conducted remote Card Sorting and Task Analysis to learn how users search and find for pomotional deals in an e-commerce platform.
Adapt to Agile Research during time and resource constraints by delivering research insights early and often, involving stakeholders frequently, and conduct research studies in iterative batches.
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Presented and advocate research findings to diverse audience using various format: (slack, 1:1 meetings, report, TL;DR updates)
Documenting artifacts and insights into Assumption Mapping framework
Played an proactive role shape and feed OKR priorities.
Developed and introduced a collaborative research toolkit to streamline processes and generate deeper insight. (research scoping framework, ecruitment templates…etc)
Fostered UX mindset through Rapid Prototyping, Crazy 8s, Jobs To Be Done, Proto-Personas and more. </aside>
Prioritising Problems I believe that focus is the art of knowing what to ignore first.
Constantly learning I believe we design products that mirror our mental model, hence self learning and development is fundamental in my life.
Visual Storytelling I’m an artist at heart. I’m driven to share complex info into clear and actionable visual narratives.
*Kim is organised, collaborative, and always focused on the project's best interests. Additionally, she excelled at presenting, storytelling, and facilitating workshops.
T.L, Product Designer*
*Kim delivers unwaveringly insightful reports despite frequent squad rotations. Plus, her workshops are always productive, and her research walkthroughs are guaranteed to uncover "golden nuggets"! A pun master and a great conversationalist, making everyone feel instantly comfortable and at ease.
N.H, UX Researcher*
*Kim proved herself to be a dedicated professional who excels under pressure. She effectively managed multiple projects simultaneously, delivering high-quality results on time and with precision. Her ability to navigate complex research challenges and maintain a composed demeanor was invaluable to our team's success.
L.P, Product Manager*
Email me to request Design Portfolio.
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